Tissue paper—also called wrapping tissue or packing tissue—is a lightweight, soft, semi-transparent paper commonly used in apparel packaging, gift wrapping, and retail presentation. As a versatile custom packaging material, tissue paper protects products while elevating the unboxing experience and reinforcing brand identity.
Common GSM Options for Tissue Paper
Choosing the right tissue paper GSM determines the paper’s feel, opacity, and protective ability. Typical ranges include:
- 14–18gsm (Ultra-Light) — Very soft and translucent. Ideal for inner wrappings of shirts, suits, and delicate presentation layers where minimal weight is desired.
- 20–28gsm (Standard) — The most popular range for ecommerce and retail. Well-balanced strength and softness for clothing packaging, gift wrap, and bag liners.
- 30–40gsm (Thicker) — More structured and protective. Suited for premium gift sets, fragile items, and high-end retail presentation.
Printing Techniques for Custom Tissue Paper
Tissue paper supports a variety of printing options to help brands communicate style and quality. Common techniques include:
- One-color printing — Economical and effective for repeating logo patterns or simple brand marks.
- Multi-color printing — Recommended for full-pattern designs and detailed artwork (best with GSM ≥ 20).
- Metallic ink — Adds gold or silver accents for a premium feel on gift packaging.
- Full-bleed printing — Ideal for brand tiles, IP patterns, and bold visual statements across the entire sheet.
- Eco-friendly inks (e.g., soy ink) — A sustainable choice for brands focused on green packaging and lower VOCs.
Why Brands Choose Custom Printed Tissue Paper
Custom tissue paper is an affordable way to lift packaging quality and create memorable customer moments. Key benefits include:
- Enhanced unboxing experience that supports brand storytelling
- Lightweight protection that doesn’t add significant shipping weight
- Improved shelf and bag presentation for retail environments
- Options for sustainable materials and low-impact inks
Work with Dulink Pack for Custom Tissue Solutions
Dulink Pack offers a full range of custom tissue paper services, including multiple GSM options (14–40gsm), one- and multi-color printing, metallic inks, full-bleed patterns, and eco-friendly ink choices. Whether you need lightweight inner wrap for apparel or thicker tissue for premium gift sets, Dulink Pack can help refine your packaging to match brand standards and customer expectations. Learn more about Dulink Pack.
Quick Ordering Tips
- Decide the desired GSM based on protection vs. transparency needs.
- Request a printed sample before bulk production, especially for multi-color or metallic work.
- Confirm bleed and pattern repeat with your supplier to avoid alignment issues.
- Consider eco-friendly inks if sustainability is part of your brand promise.
Conclusion
Tissue paper may seem like a small detail, but the right GSM and printing choices can significantly enhance perceived product value and customer satisfaction. Thoughtful tissue paper design—paired with reliable production partners like Dulink Pack—turns simple packaging into a memorable brand touchpoint.