Sustainable Packaging in E-commerce: China’s Green Shift After the 618 Shopping Festival By July 17,2025

The 618 Shopping Festival—a mid-year sales event in China—has not only spurred record-breaking online purchases, but also triggered a major shift in packaging trends across the express delivery industry. Following the updated Provisional Regulations on Express Delivery, China is accelerating its adoption of sustainable, minimal, and reusable packaging solutions.


A Shift Toward Eco-Friendly Materials


Major logistics and e-commerce companies are introducing recyclable packaging materials, reusable courier boxes, and tape-free eco cartons to reduce environmental impact and control shipping costs. These packaging innovations help minimize single-use plastics, promote recyclability, and reduce landfill waste.


Green Transformation Across the Supply Chain


China’s push for greener logistics is not limited to last-mile delivery. At the production level, companies are increasingly using recycled paper to manufacture cardboard boxes—achieving both cost savings and carbon reduction. In warehousing and distribution, AI-powered systems and smart automation are being deployed to optimize logistics workflows, reduce energy use, and enhance efficiency.


Economic and Environmental Win-Win


The benefits of sustainable logistics practices are twofold. Brands are cutting costs by switching to lightweight, eco-friendly packaging, while consumers receive their orders in more responsible ways. The trend aligns with growing consumer awareness of environmental issues and the global movement toward green e-commerce.


The Road Ahead: Scalable Green Logistics


As more Chinese enterprises embrace sustainable logistics strategies, the future of the express delivery industry looks both profitable and planet-friendly. With government policy, innovation, and consumer demand working together, green packaging and smart logistics are becoming the new standard in e-commerce fulfillment.

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